Your Weekly Dose of Marketing Insights
How to Write Headlines Guaranteed to Increase Clicks & Sales
I know what you’re thinking. Guaranteed to increase clicks and sales? This must be another clickbait article. But trust me its not. In my time as a Digital Marketing Executive in a million dollar brand and a Digital Marketing Team Lead in an agency that won Russell Brunson’s 2 comma club award, I have learned…
CPL Rising, What Do You Do?!
So you’ve been tracking your campaign’s CPL weekly. And you’ve realised that its been rising slowly and steadily, dollar by dollar.. It can be really frustrating having a winning ad set with a winning ad work for so long only to watch it inch closer to the “unprofitable” zone. So this blog post will be…
Secret Tips For Optimising Sales Funnel Conversions (From An Ex Agency Team Lead)
After working in a direct response marketing agency for a year, I picked up some tips and industry “secrets” on how the best marketers optimse their sales funnels for conversions. In this post I will be sharing 5 quick tips that I have used to increase the conversion rates of my funnels. So without further…
Privacy vs Convenience
Your data is everywhere. You probably know this but underestimate the full extent of it. Mega digital companies like Facebook and Google collect data on their customers to advertisers for a profit. The picture above must be familiar to many of you. A lot of services and websites give you the option to sign in…
Google’s Monopoly
What do you do when you need to find out something that you do not know? You Google it. Google has a monopoly on a majority of the world’s search engine market, owning 90% while their closest competitor, Bing, owns 2%. Google has integrated itself into our lives and even into the dictionary. To “Google”…
The Costs of Big Data
Technology is advancing at a rapid pace. Companies now have the technology to track their customers’ actions and sort them to create trends. These trends are utilised to help the companies market products specific to the individual’s needs This can be beneficial to the company and its customers as companies can achieve better marketing and…
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Digital Marketing Insights and Trends 