Sk’s Blog

Your Weekly Dose of Marketing Insights

  • Privacy vs Convenience

    September 24, 2019 by

    Your data is everywhere. You probably know this but underestimate the full extent of it. Mega digital companies like Facebook and Google collect data on their customers to advertisers for a profit. The picture above must be familiar to many of you. A lot of services and websites give you the option to sign in… Read more

  • Google’s Monopoly

    September 4, 2019 by

    What do you do when you need to find out something that you do not know? You Google it. Google has a monopoly on a majority of the world’s search engine market, owning 90% while their closest competitor, Bing, owns 2%. Google has integrated itself into our lives and even into the dictionary. To “Google”… Read more

  • The Costs of Big Data

    August 28, 2019 by

    Technology is advancing at a rapid pace. Companies now have the technology to track their customers’ actions and sort them to create trends. These trends are utilised to help the companies market products specific to the individual’s needs This can be beneficial to the company and its customers as companies can achieve better marketing and… Read more

  • The Implications of Virality in Digital Marketing

    August 6, 2019 by

    What makes a video viral and another not? It all does seem random doesn’t it? This post will talk about the aspects of virality and the potential repercussions of a viral marketing video. According to Kevin Allocca, there are three ingredients for virality namely tastemakers, communities of participation and unexpectedness. 1. Tastemakers The chart below… Read more

  • The “Freemium” Business Model and its Ethical Challenges

    July 16, 2019 by

    The word “freemium” is a combination of the words “free” and “premium.” The freemium business model allows users to use an app for free with the option to purchase premium add-on products in the app. In the case of mobile phone games, the “freemium” model, however, can raise ethical issues about its use and success.… Read more

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