What do you do when you need to find out something that you do not know? You Google it.
Google has a monopoly on a majority of the world’s search engine market, owning 90% while their closest competitor, Bing, owns 2%. Google has integrated itself into our lives and even into the dictionary. To “Google” something means to search it on the internet.
There are 2 main drawbacks from this lack of competition.
An un-skippable ad. Many of you must be familiar with this frustration.
Google bought YouTube in 2006. In 2007, YouTube launched its first advertisement. Fast forward to 2018, YouTube started showing two advertisements before every video and this trend is likely to continue. With no one competing against Google, Google can basically do whatever it wants and consumers will just have to “deal with it”.
Google has the power to filter the news people read to influence and alter their views and believes.
In 2018. Donald Trump accused Google of “rigging search results for news”. Google released a statement claiming that “search is not used to set a political agenda and they don’t bias our results toward any political ideology.” This may be true or not, but its scary to think the amount of power an international search engine has over the world.
Google has brought convenience to countless individuals. Information is shared readily and accurately thanks to this tech giant. But with this comes certain costs. Whether the benefits of having a single search engine company claim the monopoly outweigh the costs remains an ongoing debate.