Author Archives: Sheng Kai Fong

I know what you’re thinking. Guaranteed to increase clicks and sales? This must be another clickbait article. But trust me its not. In my time as a Digital Marketing Executive in a million dollar brand and a Digital Marketing Team Lead in an agency that won Russell Brunson’s 2 comma club award, I have learnedContinue reading “How to Write Headlines Guaranteed to Increase Clicks & Sales”

So you’ve been tracking your campaign’s CPL weekly. And you’ve realised that its been rising slowly and steadily, dollar by dollar.. It can be really frustrating having a winning ad set with a winning ad work for so long only to watch it inch closer to the “unprofitable” zone. So this blog post will beContinue reading “CPL Rising, What Do You Do?!”

After working in a direct response marketing agency for a year, I picked up some tips and industry “secrets” on how the best marketers optimse their sales funnels for conversions. In this post I will be sharing 5 quick tips that I have used to increase the conversion rates of my funnels. So without furtherContinue reading “Secret Tips For Optimising Sales Funnel Conversions (From An Ex Agency Team Lead)”

Your data is everywhere. You probably know this but underestimate the full extent of it. Mega digital companies like Facebook and Google collect data on their customers to advertisers for a profit. The picture above must be familiar to many of you. A lot of services and websites give you the option to sign inContinue reading “Privacy vs Convenience”

What do you do when you need to find out something that you do not know? You Google it. Google has a monopoly on a majority of the world’s search engine market, owning 90% while their closest competitor, Bing, owns 2%. Google has integrated itself into our lives and even into the dictionary. To “Google”Continue reading “Google’s Monopoly”

Technology is advancing at a rapid pace. Companies now have the technology to track their customers’ actions and sort them to create trends. These trends are utilised to help the companies market products specific to the individual’s needs This can be beneficial to the company and its customers as companies can achieve better marketing andContinue reading “The Costs of Big Data”

Smartphones are addictive. Just look around you during your commute. Virtually everyone on trains and buses have their necks bent, looking at their phones. The picture above is a very typical scene aboard the trains of Singapore. A 2017 article by the Straits Times reported that Singaporeans spend an average 3 hours and 12 minutesContinue reading “Mobile Phone Addiction – Marketing Heaven or Social Irresponsibility”

What makes a video viral and another not? It all does seem random doesn’t it? This post will talk about the aspects of virality and the potential repercussions of a viral marketing video. According to Kevin Allocca, there are three ingredients for virality namely tastemakers, communities of participation and unexpectedness. 1. Tastemakers The chart belowContinue reading “The Implications of Virality in Digital Marketing”

The word “freemium” is a combination of the words “free” and “premium.” The freemium business model allows users to use an app for free with the option to purchase premium add-on products in the app. In the case of mobile phone games, the “freemium” model, however, can raise ethical issues about its use and success.Continue reading “The “Freemium” Business Model and its Ethical Challenges”